The Production and Distribution Company

Our Production Company

We have been researching into the conventions of film production names, logos and their short animations which feature before the film starts. Particularly focusing on low budget, independent comedy films, many films have their production company film named after the surname of the director.

As a result, we have decided to call our production company “Akhtar Productions” as it is the surname of one of our group members and it is a play on the word ‘actor'. It is also a unique name that stands out and will be remembered easily.

For the logo we chose a simplistic design of round glasses as we believe they comes with the connotations of viewing which is suitable for a film company and they are also the type of glasses we would envision our target audience wearing. Below the illustration is the title of the production company in the font 'Century Gothic' as this font is often used for comedies as it reminds the audience of a very light-hearted, almost whimsical, unserious atmosphere. The logo is yellow on a black background which not only fits our colour scheme but also suggest that underlying juxtaposition of comedy (bright happy yellow) with the blackness and dark of drama in the film's genre.

All our marketing for the film will be independent throughout production company. We would use a lot of modern day self-promotion through the means of social media and film festivals.

Our Distribution Company

After much deliberation on what kind of institution would distribute our media product we finally decided that Curzon Artificial Eye would be our main distributor. This British film association was founded in 1976 as a distributor that specialises in independent, artistic films that are often concerned with social realism issues and used a lot of symbolism to express these concerns. For example, films like 'Under the Rainbow' and 'Fish Tank' are films very similar film to our own as they have a black comedy genre. Therefore, they attract the same type of audience and by choosing this distributor admirers of these films may also be interested in our film as they have been distributed through the same company.

We have also considered promoting our film at the Sundance Film Festival and at the BFI as they attract a lot of audience interested in independent films.